This free NPS survey maker and NPS score calculator lets you build your Net Promoter Score survey with the standard 0–10 scale and a follow-up "why" question — the quantitative score combined with qualitative reasons gives you the complete picture. A true free NPS tool and Delighted alternative free of charge: every response is collected automatically so you can track how loyalty trends over time.
Everything you need to run the world's most influential customer metric.
The standard NPS question: "How likely are you to recommend us to a friend or colleague?" on a 0–10 scale. Comparable with global NPS benchmarks.
Add an open-text question after the rating: "What's the main reason for your score?" The qualitative reason is what tells you what to fix or amplify.
A proper NPS survey is 2 questions — a 0–10 scale and a follow-up. Customers complete it in under 30 seconds, driving high response rates.
Responses collect automatically. Segment by score group (Promoters: 9–10, Passives: 7–8, Detractors: 0–6) and read open-text reasons.
Share your NPS survey link in post-purchase emails, quarterly check-ins, support ticket closures, or in-app prompts.
Most NPS surveys are completed on mobile. The 0–10 scale taps cleanly on any phone screen — no zooming, no mis-taps.
Question 1: "How likely are you to recommend [company] to a friend or colleague?" (0–10 scale). Question 2: "What's the main reason for your score?" (open text).
Include the survey link in a post-purchase email, a quarterly check-in, or at a key moment in the customer lifecycle. Timing matters — send when the experience is fresh.
NPS = % Promoters (9–10) minus % Detractors (0–6). Read open-text responses from detractors to understand what drove low scores. Act on root causes.
Net Promoter Score measures customer loyalty on a 0–10 scale. Promoters score 9–10, Passives 7–8, Detractors 0–6. NPS = % Promoters minus % Detractors. Scores range from -100 to +100.
Industry averages vary, but generally: above 0 is positive, above 30 is good, above 50 is excellent, above 70 is exceptional. Compare your score to benchmarks in your specific industry.
Yes. Building and running NPS surveys costs nothing. Customers open the link, pick a number, optionally explain why, and submit — the whole thing takes under a minute and requires no account on their end.
The classic NPS survey is 2 questions: the 0–10 scale and a follow-up open-text "why." Some add 1–2 demographic questions, but more than 4 questions reduces completion rates significantly.
Quarterly for relationship NPS, or triggered by key customer events (post-purchase, post-support, post-onboarding). Don't send too frequently — survey fatigue causes scores to drop artificially.
Create an account and build your NPS survey today. Drop the link into your post-interaction emails — customers respond in under a minute and you start tracking your score immediately.
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