This or That Quiz Maker

Create This or That Quizzes
That Drive Engagement

This or That quiz maker and this or that game creator lets you build head-to-head preference games your audience loves answering and sharing. Use it as an either or quiz maker or would you pick quiz format — two options, one choice, no wrong answers — just revealing what people actually prefer. Free, no account needed to play.

2-option
Per question
High
Shareability
No login
To play
Free
Always

This or That Quiz Maker Features Built for Engagement

This or That quizzes are designed to be played quickly and shared widely.

Pure Two-Choice Format

Each question presents exactly two options. No overthinking — players pick the one they prefer. The simplicity is what makes these quizzes so quick to answer and addictive to share.

See How Others Chose

After answering, players see how their choices compare to everyone else's. The "I'm in the majority / minority" reveal is the most satisfying part of every This or That quiz.

Made to Be Shared

One link, no login required. Players share their results or challenge friends to compare. This format spreads naturally through friend groups and social media communities.

Easy to Write

Each question is just two options — the fastest content to create. Write a 20-question This or That quiz in under ten minutes by focusing purely on contrasting pairs.

Mobile-Optimised

Large tap-targets for each choice make This or That quizzes ideal for phones. Players swipe or tap their preference quickly — the experience is designed for fast mobile play.

Preference Data

Your results dashboard shows how players split on every choice — which option won, by how much, and how preferences vary. Useful data for audience research and content creation.

Build Your This or That Quiz in 3 Steps

1

Add Your Choice Pairs

Sign up free and write your This or That questions. For each one, just enter the two options — "Pizza" or "Tacos", "Mountains" or "Beach", "Early bird" or "Night owl".

2

Share the Link

Copy your quiz link and post it anywhere — group chats, Instagram stories, Twitter, or Discord. Players click and pick their preferences with zero friction.

3

See the Results Split

Watch preferences come in live. After completing, players see how the group voted on every question — generating conversation and encouraging re-shares.

Where This or That Quizzes Work Best

📱
Social media contentContent creators share This or That quizzes as engagement-driving posts that generate comments and shares.
👫
Friends & couplesCompare preferences with friends or partners — find out how similar (or different) your tastes are.
🎉
Party icebreakersShare a quiz link at the start of a gathering — instant conversation starter for any group.
📊
Audience researchBrands discover audience preferences between two product options, aesthetics, or content formats.
🏫
Classroom discussionsTeachers use This or That to spark debate and discussion around ethical or factual dilemmas.
🛒
Product preference testsA/B test two products, designs, or features by asking your audience to choose between them.
🎮
Gaming communitiesDebate classic gaming dilemmas: PC or console, this game or that game, this character or that one.
🍕
Food & lifestyleClassic preference battles — Pizza vs Pasta, Coffee vs Tea, Summer vs Winter — always get high engagement.
🤝
Team decisionsLet teams vote on two options — office venue, brand direction, product name — to settle decisions democratically.
🎤
Event entertainmentRun live This or That rounds at events where the audience votes on big screens via their phones.
📰
News & opinionsJournalists and bloggers use This or That to survey readers on topical choices or preferences.
🏆
Tournament bracketsRun bracket-style competitions where options face off two at a time until one champion emerges.

Popular This or That Quiz Themes

🍕

Food & Drink Battles

Classic food preference showdowns that everyone has an opinion on. High engagement, easy to write, and fun to debate with friends and followers.

🎬

Pop Culture Face-Offs

Movies, shows, music, celebrities — pair up iconic options and see which the majority prefer. Fan communities love these and share them obsessively.

🌍

Travel & Lifestyle

Mountains or beach, city or countryside, adventure or relaxation. Lifestyle preference quizzes reveal personality and generate great conversation starters.

🛒

Product & Brand A/B

Two competing products, two colour options, two feature directions. Brands use This or That format to make decisions more engaging than a plain survey.

🧠

Philosophical Dilemmas

Deep or thought-provoking choices that spark genuine reflection and debate. More depth than food preferences, ideal for intellectual communities.

💼

Work & Productivity

Office vs remote, early morning vs late night, meetings vs emails. Workplace preference quizzes resonate strongly with professional audiences.

Tips for Viral This or That Quizzes

Make Both Options Genuinely Appealing

The best This or That questions have no obviously correct answer. Both options should seem attractive in their own way — forcing players to actually think before choosing.

Keep Options Short — 2 to 4 Words Max

This or That works because it's instant and clear. Long option descriptions kill the pace. Keep each choice to a short phrase or single word for maximum impact and playability.

Group by Theme

A quiz that jumps randomly between food, travel, and work feels disjointed. Group your questions into themed sections so players know what kind of choices are coming next.

Aim for 10–20 Questions

Enough to feel substantive but fast enough to complete in two minutes. Under 10 feels too short; over 20 and players start dropping off before seeing all the results.

Frequently Asked Questions

Is This or That quiz maker free?

Yes, completely free. Create unlimited This or That quizzes and collect unlimited responses.

Do players need accounts to answer?

No. Anyone with the link can play instantly — no sign-up, no account required.

Can players see how others voted?

Yes. After completing the quiz, players see how the overall group voted on each question — the comparison is what makes This or That quizzes so engaging and shareable.

Is This or That the same as a poll?

Similar concept but different experience. A poll typically asks one question. A This or That quiz chains multiple two-option questions together, creating a longer and more entertaining preference journey.

Build Your This or That Quiz Now

Two choices, endless debate. Free to create, no account needed to play.

Create This or That Free